Do you guarantee rankings?

No, and be careful with anyone who does. We guarantee the work and the reporting, and if something is not moving we will tell you so. What we track first is inquiries and booked work. Rankings and traffic are the leading indicators.

Yes. Local SEO has its own page because it is a different discipline: Google Business Profile, citations, location pages and reviews. See articulatevision.net/seo/local-seo/.

Can you do SEO on my WordPress or Wix site?

Yes. We work on WordPress, Wix, Shopify, and custom builds. The platform changes the tooling, not the strategy. Where a platform genuinely limits what search engines can see, we tell you what it costs to fix and what it costs to leave alone.

Do I need a new website first?

Usually not. If the current site is slow or thin, or its structure is a mess, we fix what can be fixed. We only recommend a rebuild when the bones will not hold, and we give you the reasons.

What will I actually receive?

A written plan, the implemented changes on your site, a monthly scorecard in plain language, and every account and tool in your own name from day one.

SEO services · Salt Lake City

SEO that turns search into booked work.

Q: What does SEO cost?

Every engagement is scoped after a short call. A foundation project is quoted as a fixed price. Ongoing work runs monthly: most small businesses we work with invest between $1,500 and $5,000 per month across channels, and an SEO retainer is sized inside that range to what the market actually requires.

Search engine optimization for service businesses and stores that need to be found for what they actually do. We fix the technical foundation first, then write pages that answer the questions your customers ask. The monthly report talks about inquiries before it talks about rankings.

Get my free audit What is included

A stone trail cairn beside a dirt path on a sagebrush foothill ridge, mist lying in the valley below

Measured in inquiriesThe report you get each month starts with calls and form fills, then booked work.

ranking keywords for The Doggy Den in a year, 62 to 136: +119%
for ranking and inquiry gains to typically appear, then they compound: 3 to 6 months
a first quarter with a fixed shape you can hold us to: 90 days

The Doggy Den figure: Semrush, sandydoggyden.com, July 2025 to July 2026.

Real work

A site we built, and what search made of it.

A pet-care business whose site we designed and built, then kept on a care plan. Search structure and local signals were part of the build rather than an add-on.

Home page of The Doggy Den, a Sandy, Utah grooming and boarding business, showing three groomed poodles at a window — The Doggy Den, Sandy, Utah. We designed and built it, and it still runs on our care plan.

ranking keywords in a year, 62 to 136, the most the domain has ever held: +119%
estimated organic traffic, February to July 2026 against the same months of 2025: +53%

Semrush, sandydoggyden.com, July 2025 to July 2026, read 2026-08-11.

“They explain technical SEO work in a way that's easy to understand without dumbing it down.”
Austin Pederson, As You Wood, ongoing e-commerce SEO

What SEO means here

Three things SEO has to mean before it is worth paying for.

01
Found for the right things
Not traffic for its own sake. We map what your customers actually type when they need what you sell, then build the site around those questions.
02
Built so search engines can read it
Clean architecture, working internal links, structured data, and speed that holds on a phone. Search engines cannot rank what they cannot read.
03
Measured in inquiries
Rankings and impressions are leading indicators. The report you get each month starts with calls and form fills, then booked work.

01
Found for the right things
Not traffic for its own sake. We map what your customers actually type when they need what you sell, then build the site around those questions.
02
Built so search engines can read it
Clean architecture, working internal links, structured data, and speed that holds on a phone. Search engines cannot rank what they cannot read.
03
Measured in inquiries
Rankings and impressions are leading indicators. The report you get each month starts with calls and form fills, then booked work.

A hand drawing a flow chart of boxes and arrows in a notebook beside a black coffee mug

Scope

What an SEO engagement covers.

Five kinds of work, in the order they are done. Not sure where your site stands? The free video audit covers the technical and structural picture first.

01
Technical foundation
Crawlability, indexation, speed, structured data, redirects, and the quiet errors that keep pages out of the index. Fixed first, because everything else sits on it.
02
Search structure
Site architecture, a map of which page answers which search, titles and headings, and internal links. Each page gets one clear job, so search engines can tell them apart.
03
Pages that answer questions
Service pages written from what you actually do, and supporting articles for the questions customers ask before they call. No filler, no invented claims.
04
Authority
Citations, mentions, partnerships, and the kind of content other sites link to on their own. It is earned slowly. We never buy it in bulk.
05
Measurement and reporting
Search Console, analytics, call tracking, and a monthly scorecard in plain language. You always know what moved and what didn't, and what we are changing because of it.

Pricing

How SEO engagements are priced.

No flat rate cards, because two businesses in the same city can need very different work. You always get the scope in writing before anything starts, in one of three shapes.

Free consultation

Where every engagement starts

A conversation about your market and a look at the site as it stands today. You leave with a written summary and an honest fit recommendation, even if the answer is that you do not need us yet.

Foundation project

Fixed quote, defined finish line

The crawl and index fixes, the architecture, the schema, and the measurement setup, scoped to a clear deliverable. Quoted as a fixed price after the consultation.

Monthly retainer

After the foundation holds

Content and authority work every month, with a scorecard at the end of each one. Most small businesses we work with invest between $1,500 and $5,000 per month across channels. An SEO retainer is sized inside that range to what the market requires.

Platforms

SEO on the platform you already have.

A purpose-built site is often the right answer for a new build, and a well-run WordPress or Wix site is often the right answer for an existing one. How we build websites

WordPress
Most WordPress SEO is plugin settings pretending to be strategy. We work underneath the plugin: theme output, page speed, taxonomy sprawl, schema, and a structure that matches how people search.
Wix
Wix sites rank when the structure is right. We set the SEO settings properly, clean the URL and heading structure, and add the structured data the editor does not expose.
Shopify and stores
Collection and product structure, clean product data, and the crawl hygiene that keeps a small catalog from leaking into thousands of filter URLs.
Custom and Vercel builds
Where we build the site, search structure is designed in from the first wireframe: server-rendered pages, schema at the component level, and Core Web Vitals that hold.

Process

The first 90 days.

The first quarter has a fixed shape so you can hold us to it. After that the work runs monthly: publish, earn, measure, adjust.

01
Audit and foundation
Days 1 to 30Full crawl, Search Console and analytics review, a keyword-to-page map, and the technical fixes that can ship immediately. The written plan lands at the end of this window.
02
Structure and pages
Days 31 to 60Architecture changes, rewritten titles and headings, and the first service pages. Schema and internal links go in with them. Measurement is live by now, so you can see the first movement.
03
Authority and rhythm
Days 61 to 90Supporting articles start going up, and we begin sending out citations and mentions. The first monthly scorecard sets the baseline for everything after.

A light oak desk by a window with a notebook, a pencil, a potted succulent and a mug, a snowy ridge beyond the glass

Other starting points

If this sounds like you.

Common questions

SEO questions, answered plainly.

If yours is not here, call or write. We reply within one business day.

Ask Zach directlyReplies within one business day

Call 385-501-3212 contact@articulatevision.net

Technical and structural fixes usually show in Search Console within weeks. Ranking and inquiry gains typically appear in three to six months and compound after that. We set the expectation per site in the first call, because a new domain and an established one do not move at the same speed.