Journal
Notes from the workshop
Custom software, workflow automation, and digital marketing, written up as we ship.
Google Ads vs SEO: How to Split a Local Business Budget
A decision framework for splitting budget between Google Ads and SEO, built on timeline and margin rather than channel loyalty, with the Utah numbers that change the answer.
Patient Intake Automation: What the Rules Now Require
How a small practice should automate patient intake in 2026: forms and consent, the prior authorization clock, reminders, and Utah's disclosure rule for AI intake assistants.
Internal Tools for Small Business: When to Retire the Spreadsheet
The signals that a spreadsheet has quietly become a business system, what a right-sized internal tool replaces, and how to size the budget before you call anyone.
AI Search Optimization: What Google Actually Says Works
Google published its generative AI optimization guide in May 2026 and told site owners to skip llms.txt. Here is what actually decides whether AI assistants can cite your business.
Invoice Processing Automation: A Small Business AP Blueprint
A practical blueprint for automating invoice and accounts payable work in a small business: how to capture bills, route approvals, and pay vendors without adding headcount.
Legacy Software Modernization Without Stopping the Business
How to replace an aging business system one seam at a time, using an incremental approach that keeps the company running instead of betting everything on a single cutover weekend.
Salt Lake City Local SEO: What Actually Moves the Map Pack
How relevance, distance, and prominence really work for Salt Lake City businesses, plus the Utah address format trap and the federal review rule that made three common tactics illegal.
Client Onboarding Automation for Service Businesses
The workflow that runs after a client says yes: agreement, intake, kickoff, and access provisioning, plus the Utah e-signature rule most onboarding flows get wrong.
Buy vs Build: When Custom Software Pays Off
A practical total cost of ownership framework for deciding between SaaS subscriptions and custom software, built for the budgets of Salt Lake City small businesses.
Boost ROI With Campaign Automation Best Practices
Campaign automation best practices for B2B teams: segmentation, lead nurturing, ABM, and the KPIs that prove ROI, with a practical rollout plan for Utah businesses.
B2C Marketing Automation That Scales Customer Value
How consumer businesses use marketing automation to grow: lifecycle journeys, behavior-based email, segmentation, and the metrics that prove customer value.
How to Automate Business Processes Efficiently
Practical methods to automate business processes, plus a complete lead routing walkthrough from web form to CRM to follow-up so inquiries stop falling through cracks.
The Ultimate Guide to Custom Web App Development
The essentials of custom web app development: benefits, process, tech stack choices, costs, and how to decide between a custom build and no-code platforms.
Insurers Say AI Is Too Risky. Here Is What That Means for Your Business
Major insurers want AI liability excluded from business policies. What the black box problem means for companies adopting AI, and how to automate with guardrails.
What AI Transparency Means for Your Business Software
OpenAI built a language model designed to be understood rather than powerful. What interpretability research means for businesses adding AI to their software and tools.
Digital Marketing Solutions: Helping Your Business Grow
A plain-English guide to the core digital marketing channels, how they fit together, and how Utah small businesses can start growing online without a big budget.