Start here
Start with the situation, not the channel
Most marketing plans fail at the first step: they pick a channel because it is familiar, not because it is the bottleneck. Find the line that sounds like your business.
Nobody finds us when they search for what we do.
Organic search is the channel that compounds. It starts with a technical foundation and a site built around the questions customers actually ask.
SEOWe serve a place, and we are not in the map results.
Local search is its own discipline: the Business Profile, citations, reviews, and location pages that prove you are where you say you are.
Local SEOPeople find us, but the site does not turn them into calls.
Then the site is the bottleneck. Clear paths, honest proof, and conversion work on the pages that already get traffic.
WebsitesWe need inquiries this quarter, not next year.
Paid search and paid social buy time while organic work builds. We run them inside a plan with a landing page and tracking, never as a standalone ad account.
Talk it throughWe get inquiries and lose them in the follow-up.
Intake, email sequences, and reminders that route themselves. Marketing that produces leads nobody answers is the most expensive kind.
Workflow automationWe want to grow and do not know which of these comes first.
That is what the consultation is for. You leave with a written channel plan: where to show up, in what order, and why.
Book the consultation
The system
Every channel does one of three jobs
Nine channels sounds like a menu. It is really three jobs, and a plan is just the decision about which job is under-served.
01
Be found
- SEO
- Local SEO
- Paid search
- AI search visibility
Showing up when someone is already looking. Organic search compounds; paid search buys time while it does.
02
Be chosen
- Website
- Content
- Conversion rate optimization
The person arrived. Now the site has to answer the question and make the next step obvious.
03
Be kept
- Reviews
- Automation
- Reporting
Inquiries followed up, customers brought back, and a monthly scorecard that says what worked in plain language.
Who we do this for
The same system, tuned to the business
What a first plan usually looks like, by the kind of business asking. None of these is a package; each is where the work tends to start.
Healthcare and wellness
For a clinic or practice: local search around the queries patients actually use, a steady review cadence, educational content that answers real questions, and a cleaner booking funnel so fewer inquiries fall through.
Behavioral health organizationsRetail and e-commerce
For a store: product and category structure with clean structured data, Google Shopping feeds, abandoned cart and post-purchase email, and a seasonal calendar planned around your actual inventory.
Technology and SaaS
For a software company: technical content that ranks for the problems the product solves, LinkedIn demand generation, trial onboarding sequences, and case studies once there are wins worth writing up.
Real estate and construction
For a team or builder: neighborhood-level content and listing search, Business Profile work, video promotion, and long-cycle nurture that keeps you in front of buyers for the months a decision takes.
Professional services
For a law, accounting, or consulting firm: service page search, a realistic publishing cadence, post-engagement review prompts, and LinkedIn campaigns aimed at the clients you actually want.
Hospitality and tourism
For a lodge, restaurant, or tour operator: destination content, direct booking improvements that reduce OTA dependence, seasonal campaign automation, and post-stay email that brings guests back.
How we work
The five steps every engagement follows
Consistent, transparent, and built around your goals, whichever channels end up in the plan.
Discovery and consultation
We learn your business, audience, competitors, and growth goals, audit the current channels, and find where the next dollar does the most work.
Outcome: a clear picture of where you are and where you can go.
Strategy
A channel mix sized to your audience and budget, with measurable goals and a 90-day roadmap.
Outcome: a written strategy with KPIs, channels, and timeline.
Implementation
Content gets written, campaigns launch, automation runs, tracking is configured.
Outcome: live work across the channels in your plan.
Optimization
Weekly monitoring, tests, refined targeting, and more of whatever is working.
Outcome: more budget behind what works, and less behind what does not.
Reporting and review
Monthly reports tied to your KPIs, quarterly strategy reviews. You always know what is working and what we are changing.
Outcome: transparency, accountability, and a living strategy.
The service area
Recent work
Real engagements, described plainly
We would rather show you the work than invent a statistic. Here is what two current marketing engagements actually cover.
E-commerce · Woodworking
As You Wood
A Utah woodworking store on an ongoing engagement. We handle store SEO, structured data, and indexation cleanup so products get found and crawl budget stops leaking into junk URLs, alongside the site maintenance and marketing around it.
“They're proactive about identifying opportunities rather than waiting to be asked.” Austin Pederson, As You Wood
Healthcare · Private practice
Salt Lake City therapy practice
An active engagement for a Salt Lake City private-practice therapist. We are building the new site and laying the local search foundation ahead of launch: service pages, profile groundwork, and citations.
Deliverables
What a plan produces
- Channel planwhere you show up and why, one page
- Listing cleanupevery directory consistent, down to the suite number
- Editorial calendartwelve months of questions worth answering
- Campaign buildscreative, targeting, and landing pages included
- Call trackingevery ring tied to its source
- Monthly scorecardbooked work against spend, in plain language
Common questions
Frequently asked questions
Usually the one closest to the money. If nobody finds you, search. If people find you and leave, the website. If inquiries arrive and go cold, follow-up and automation. The free consultation exists to answer this question for your business specifically, and we will say so if the honest answer is that you do not need us yet.
SEO is the channel we run most, and it has its own page. Digital marketing is the broader plan around it: the website, local search, paid campaigns, email, and follow-up. This page shows how those pieces fit together and which one to start with.
Most small businesses we work with invest between $1,500 and $5,000 per month across channels. We scope every engagement to your business and present clear pricing during the consultation, so you only ever pay for what you actually need. Honest work at a fair value, no upsell pressure.
Yes. Most clients start with the one channel where they have the most opportunity, then expand once it is producing. We recommend the entry point during the consultation, and we will not push you into a multi-channel package you do not need.
Paid search and paid social move in weeks. SEO and content show meaningful gains in three to six months and compound from there. Email and conversion work start moving the needle the same month they go live. We set realistic timelines per channel so you always know what to expect.
Every engagement starts with KPIs tied to revenue: qualified leads, conversion rate, cost per acquisition, organic traffic, ranking positions. You see a monthly report against those KPIs and we recalibrate the strategy quarterly.
Yes. Our roots are in Salt Lake City and the Wasatch Front, but we serve clients across the United States. Remote collaboration is built into the process, so the work feels close regardless of geography.
Go deeper
The service pages
SEO
The primary organic search offering: foundation, structure, content, authority, and reporting.
SEOLocal SEO
For businesses that serve a place. Google Business Profile, citations, reviews, and location pages, with Utah framing where it is earned.
Local SEOWebsites
Designed and built to convert, with the search structure in from the first wireframe. WordPress, Wix, Shopify, or custom.
WebsitesSEO audits
Send the URL and get a video back: what is holding the site back in search and what to fix first. Free, no call required.
SEO audits
When the plan runs into operations, the work continues in custom software and workflow automation.
Start
If it does not ring the phone, we do not count it.
Tell us about your business, your market, and your growth goals. We come back with a channel plan, not a package.
Salt Lake City, UT / Call 385-501-3212