Website design and SEO · Salt Lake CityWebsites that bring in work. Systems that save time.

A Salt Lake City studio for businesses that need the phone to ring. We design and build the website and get it found in search. When the busywork piles up, we build the systems behind the front desk too. You work directly with Zach from the first review through launch.

Get a free video auditSee our work

A free video review of your site. No call required.

First light on the Wasatch Front above a misty Salt Lake Valley
Salt Lake City, Utah

They explain technical SEO work in a way that's easy to understand without dumbing it down.

Austin PedersonAs You Wood, e-commerce SEO client

See their results
+119%

more ranking keywords for The Doggy Den in a year, 62 to 136

Page 3 to 1

a Utah treatment provider's move on Google for the searches that mattered

415/mo

calls, direction requests and clicks from The Doggy Den's Business Profile

Built with and measured in

  • Google Search Console
  • Google Business Profile
  • Google Analytics
  • Semrush
  • Next.js
  • Vercel
  • Supabase
  • n8n
  • WordPress
  • Shopify
  • Wix Studio
  • HubSpot

Why Articulate Vision

Why Salt Lake City businesses work with us.

Direct answers from the person doing the work, a clear price before anything starts, and results you can check.

Zach Wise, founder of Articulate Vision
Zach Wise, founder

You work with the person doing the work.

Articulate Vision is led by its founder, Zach Wise, who stays on every project from scope through launch. You get direct answers, and a straight read on whether we are the right fit. If we are not, we will tell you and point you to someone who is.

385-501-3212More about Zach

Engineering-led, when the work calls for it.

When your software or manual processes cannot keep up, we build the custom tooling and workflow automation to fix it. That comes second, and only when it is warranted.

Request arrivesWebsite form, call, or email, in one place
Context addedWho it is and what they need, on the record
The right person knowsThe details go out, nothing waits
Outcome recordedWritten back, so the history stays complete
An example of the handoffs a system can take over, not live client data.

Built to be found

Clean titles, structured data, server-rendered pages, and internal links that make sense are part of the build, not a later add-on.

A clear price before work starts

You get a plan for the work: what we will do, in what order, and what it costs, before anything starts.

Results with their sources

Every client figure on this page names where it came from, from Search Console to the client's own words.

Services

Websites, SEO, and the systems behind them.

Each one stands on its own. Together they make a business easy to find, easy to hire, and easier to run.

A stone trail cairn on a Wasatch foothill ridge at dawn
Get foundWhen the right customers are searching and your business does not show up, the phone stays quiet.

SEO

Local and organic search that puts you in front of people already looking, measured in calls and bookings.

How we do SEO

Local SEO

Google Business Profile, citations, reviews, location pages. We work them as one system.

See local SEO
An open wooden gate on a foothill trail at sunrise
Attract customersA website should make a good first impression and make the next step obvious.

Websites

Designed and built by hand, structured so search engines and neighbors both understand what you do.

How we build websites

Digital marketing

Local search, content, campaigns. We measure them in booked work, not impressions.

Explore marketing
Clear water flowing smoothly over canyon granite
Do less by handThe follow-ups, the intake, the invoicing, the reporting. The busywork routes itself.

Workflow automation

Intake, follow-ups, invoicing, reporting. The busywork routes itself through the tools you already use.

Explore automation

Custom software

Internal tools and portals, plus the integrations between your software, shaped to how your shop actually runs.

Explore custom software

Also on their own pages: SEO audits and marketing for Utah treatment providers.

Wasatch foothills in early autumn, scrub oak in rust and ochre

How it works here

No account managers, no handoffs, no telephone game between your goals and the person writing the code.

Get a free video auditMore about Zach

How we work

Four steps, plainly stated.

You always know where the work stands and what happens next.

A hand sketching website layout boxes into a dotted notebook

  1. We look at your site, your search presence, and how work actually moves through your business today.

  2. You get a clear plan for the work: what we will do, in what order, and what it costs, before anything starts.

  3. We design and build in the open, showing you progress early and often instead of saving it for a reveal.

  4. After launch we stay reachable for fixes and improvements, and for whatever the business needs next.

Start with a free video audit

Who we work with

Built for local businesses, online shops, and the teams behind them.

From a Sandy pet-care shop to a Utah treatment provider, the work is shaped to the business, not to a package.

  1. 01

    Local service businesses

    If your customers search for what you do and hire someone nearby, your website is your hardest-working salesperson.

    Local SEO
  2. 02

    Online stores

    Stores that need their catalog found: product and category structure search engines can read, and pages that let people buy without friction.

    Websites and stores
  3. 03

    Treatment providers

    Marketing and systems for Utah treatment providers, built around admissions and compliance.

    Behavioral health
  4. 04

    Teams outgrowing their tools

    Web apps and internal tools for when off-the-shelf software leaves your team retyping data, keeping side spreadsheets, or working around the system.

    Custom software

Selected work

Real work, with the numbers attached.

A few recent engagements, the problems they had, and what changed for them.

Home page of The Doggy Den, a Sandy, Utah grooming and boarding business, showing three groomed poodles at a windowsandydoggyden.comRanking keywords62136

The Doggy Den

Website design and ongoing care

The problem
A Sandy pet-care business that needed a site built to win bookings.
What we did
We designed and built it end to end, then stayed on through a care plan that keeps the site fast and secure and its software current.

Results

  • +119%ranking keywords in a year, 62 to 136
  • +53%estimated organic traffic, February to July 2026 against 2025
  • 415/mocalls, direction requests, bookings and clicks from the Business Profile

Source: Semrush, Google Search Console, and Google Business Profile, read 2026-08-11.

Home page of As You Wood, a Utah woodworking shop selling handmade work onlineasyouwood.com

As You Wood

E-commerce SEO, ongoing

The problem
A Utah woodworking shop selling handmade work online.
What we did
We handle the e-commerce SEO, the ongoing website maintenance, and the digital marketing.

Results

  • Steady gainsimprovement in search visibility and site performance, per the client

Client-reported. Austin's note is below.

Average Google position267

Chateau Health & Wellness

SEO and website performance

The problem
A Utah treatment provider whose site was invisible on the searches that mattered.
What we did
We rebuilt how the site is structured, targeted, and technically served, and moved it from the third page of Google to the top of the first. We are now also building their custom analytics dashboard.

Results

  • Page 3 to 1average ranking position moved from about 26 to about 7
  • +277%organic search impressions
  • +85%organic search clicks

Source: Google Search Console and Google Analytics.

We've worked with Articulate Vision on ongoing website maintenance, SEO, and digital marketing, and the experience has been excellent from start to finish. They're proactive about identifying opportunities rather than waiting to be asked, and they explain technical SEO work in a way that's easy to understand without dumbing it down. Since bringing them on, we've seen steady improvement in our search visibility and site performance. Communication is fast and clear, and it's obvious they genuinely care about our results, not just billing hours.

Austin PedersonAs You Wood

“Wonderful experience working with this company! The owner is knowledgeable and very helpful. He worked with me on all my concerns and questions, leaving me feeling like I was in good hands. Highly recommend this place!”

Atlas5-star Google review

Pricing

What it costs, stated plainly.

Every engagement starts with a free look at your site. After that you get a fixed quote or a monthly range before any work begins.

Start here

$0no call required

Free video audit

Send us your URL and we record a short video walking through the design and search issues we can see on your site from the outside.

What is included

  • A recorded walkthrough of your site
  • Design and search issues we can see on your site
  • No call required
  • The video is yours either way
Get my free audit
Projects

Fixed quoteyou approve the number before work starts

Website or SEO foundation

A defined piece of work with a clear finish line: a new site, or the technical foundation an existing one needs to rank.

What is included

  • Discovery and a written plan
  • Copy and design, then the build (or the crawl and index fixes)
  • Structured data and redirects in place, measurement set up
  • A launch checklist and a written handover
How we build websites
Ongoing

$1,500 to $5,000per month, typical

Monthly care and growth

Most small businesses we work with invest between $1,500 and $5,000 per month across channels, sized to what the market requires.

What is included

  • Monitoring and updates, plus the fixes that keep the site healthy
  • Content and authority on a monthly cadence
  • A monthly scorecard in plain language
  • Booked work reported first: the calls and forms that came in
See ongoing SEO

Common questions

Answers before you reach out.

If yours is not here, call or send the form below. We reply within one business day.

Field notes

Notes on websites, search, automation and software.

All field notes

Where we work

Website design and SEO in Salt Lake City, across the Wasatch Front.

We work in person with businesses across the Wasatch Front and Salt Lake County, and remotely with companies across the Mountain West and West Coast.

Studio
Articulate Vision
Salt Lake City, Utah
Hours
Monday to Friday
9 to 5 Mountain

Service area

  • Salt Lake City
  • Murray
  • Sandy
  • West Jordan
  • South Jordan
  • West Valley
  • North Salt Lake
  • South Salt Lake
  • Provo
  • Orem
  • Eagle Mountain
  • Heber City
  • Midway
  • Oakley
  • Kamas
  • Park City
Snow on the Wasatch peaks at blue hour, the last alpenglow on the ridge
Based in Salt Lake CityIn person across the Wasatch Front. Remote across the Mountain West and West Coast.

Free video audit

Send us your URL. We will send back a video.

We record a short video walking through the design and search issues we can see on your site. No call is required, and the video is yours either way. If it grows into a larger custom project, we scope that separately.

  • No call required
  • The video is yours either way
  • A reply within one business day

If we do not think we are the right fit, we will tell you, and point you to someone who is.

Rather talk it through?Call Zach at 385-501-3212

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Replies within one business day.