Based in Salt Lake City with deep roots in Utah’s business community, Articulate Vision delivers comprehensive digital marketing strategies that drive measurable growth for businesses across the Wasatch Front.
Digital marketing encompasses all marketing efforts that use the internet and electronic devices. Learn how each channel works together to create comprehensive strategies that drive business growth.
SEO is the practice of optimizing your website to rank higher in search engine results pages (SERPs). This includes keyword research, on-page optimization (title tags, meta descriptions, header structure), technical SEO (site speed, mobile responsiveness, schema markup), and off-page SEO (backlink building, local citations).
75% of users never scroll past the first page of search results. Ranking on page one means being found by customers actively searching for your products or services.
Initial improvements in 3-6 months, significant results by 6-12 months. SEO is a long-term investment that compounds over time.
Social media marketing involves creating and sharing content on social platforms (Facebook, Instagram, LinkedIn, Twitter) to achieve marketing and branding goals. This includes organic posting, paid advertising, community management, influencer partnerships, and social listening.
4.9 billion people use social media globally. Your customers are there—social platforms provide direct access to your audience for building relationships and driving conversions.
Build community, engage followers, share valuable content, establish brand voice and personality.
Target specific audiences, drive traffic and conversions, retarget website visitors, scale what works.
Email delivers an average $36 return for every $1 spent—the highest ROI of any digital marketing channel. You own your email list (unlike social media followers), providing direct access to your audience.
Content marketing involves creating and distributing valuable, relevant content to attract and retain a clearly defined audience. This includes blog posts, videos, infographics, case studies, whitepapers, podcasts, and more.
Content builds authority, attracts organic traffic, supports SEO efforts, nurtures leads, and establishes thought leadership. Companies that blog get 67% more leads than those that don’t.
More leads with blogging
More indexed pages
PPC advertising involves paying for ad placement on search engines (Google Ads), social media platforms (Facebook/Instagram Ads, LinkedIn Ads), and display networks. You only pay when someone clicks your ad.
Immediate visibility at the top of search results. Highly targeted—reach people actively searching for your products/services. Completely measurable ROI. Great for testing offers and landing pages quickly.
Doubling your conversion rate doubles your business—without spending more on traffic. CRO maximizes the value of every visitor, reducing your cost per acquisition and improving ROI across all marketing channels.
Specialized expertise across diverse Utah industries, from healthcare to tech startups. We understand your unique challenges and opportunities.
Specialized Services: HIPAA-compliant website development, local SEO for medical practices (clinics, dentists, chiropractors), patient review management and reputation monitoring, educational content marketing (health blogs, condition guides), appointment booking optimization, telemedicine promotion.
Utah Example: A Park City dental practice implemented our comprehensive local SEO strategy including Google My Business optimization, targeted content about ski-related dental emergencies, and review generation campaigns. Results: 60% increase in new patient appointments, 4.8-star rating across all review platforms, and #1 ranking for “Park City dentist” and related terms.
Why Healthcare Needs Digital Marketing: 77% of patients use search engines before booking appointments. Your online presence is often the first impression potential patients have of your practice.
Specialized Services: Shopify and WooCommerce optimization, product feed management for Google Shopping, conversion rate optimization (cart abandonment recovery, checkout optimization), seasonal campaign management (ski season, summer tourism), local inventory advertising, omnichannel marketing (online-to-store).
Utah Example: A Heber City outdoor gear retailer needed to compete with national brands. We implemented a comprehensive strategy including local SEO, Google Shopping campaigns, Instagram influencer partnerships with Utah outdoor enthusiasts, and email marketing for seasonal promotions. Results: 200% online sales growth, 85% increase in foot traffic, expanded to second location.
Key Metric: E-commerce businesses working with us see average 150-250% ROI on digital marketing spend within 6-12 months.
Specialized Services: SaaS content marketing (product comparisons, feature guides), B2B lead generation funnels, thought leadership campaigns (whitepapers, webinars, podcasts), LinkedIn advertising for decision-makers, technical SEO for software documentation, demo request optimization, free trial conversion strategies.
Utah Example: A Salt Lake City SaaS startup serving the construction industry needed to establish authority and generate qualified leads. We created comprehensive content targeting construction project managers, optimized for industry-specific keywords, launched targeted LinkedIn campaigns, and implemented marketing automation. Results: 300% increase in qualified demo requests, $2.4M in closed business within 12 months, recognized as industry thought leader.
Silicon Slopes Advantage: Deep understanding of Utah’s thriving tech ecosystem and connections within the community.
Specialized Services: IDX-integrated website optimization, virtual tour and video production, hyperlocal SEO (neighborhood-specific content), automated email nurture sequences for leads, social media showcasing properties and Utah lifestyle, Google My Business for multiple office locations, lead scoring and CRM integration.
Utah Example: A Park City real estate team wanted to dominate luxury property searches during ski season. We implemented comprehensive neighborhood content (Summit County areas, ski resort access), professional photography and virtual tours, targeted paid campaigns to affluent second-home buyers, and automated follow-up sequences. Results: Team doubled listing inquiries, increased average sale price by 25%, became recognized luxury specialists.
Market Knowledge: Expertise in Utah’s unique real estate markets from Wasatch Front growth to Park City luxury to rural development opportunities.
Specialized Services: Legal SEO and law firm marketing, CPA and financial advisor content marketing, consulting firm thought leadership, professional networking strategies (LinkedIn, speaking opportunities), referral partner programs, case study development, educational webinar series, professional services directories and citations.
Utah Example: A growing Salt Lake City CPA firm wanted to attract high-value business clients rather than individual tax prep. We created comprehensive content including weekly blog posts on business tax strategies, monthly webinars, quarterly white papers, targeted LinkedIn campaigns, and speaking opportunity placements. Results: 275% increase in consultation requests, 40% higher average client value, recognized thought leader with speaking engagements at Utah business conferences.
Compliance First: All marketing strategies adhere to professional ethics guidelines and industry regulations.
Specialized Services: Destination marketing showcasing Utah’s natural beauty, seasonal campaign management (ski season, national park tourism), hotel and resort SEO and OTA optimization, restaurant social media and review management, tourism package promotion, event marketing, user-generated content campaigns featuring guest experiences.
Utah Example: A Midway resort needed to increase off-season bookings and compete with Park City properties. We created comprehensive content highlighting year-round activities (hot springs, golf, festivals), implemented strategic Google Ads targeting shoulder seasons, launched Instagram campaigns with stunning property photography, and partnered with travel influencers. Results: 45% increase in shoulder season occupancy, 30% growth in direct bookings (reduced OTA dependency), established strong brand identity.
Seasonal Expertise: Deep understanding of Utah’s tourism patterns from ski season peaks to summer national park visitors to fall foliage seekers.
Get expert guidance on digital strategies to maximize your business impact.
From consultation to continuous optimization, our structured approach ensures your success at every stage. We collaborate closely with you throughout the journey.
Comprehensive analysis of your digital presence including website performance, social media audit, search rankings review, and competitor landscape. 2-3 in-depth strategy sessions to understand your Utah market position and growth goals.
Outcome: Detailed assessment report with recommended strategies
Personalized marketing strategy aligned with your business goals and budget. Content calendars, campaign planning, KPI establishment, budget allocation, channel selection, and detailed timelines with specific deliverables.
Outcome: Complete strategic roadmap with measurable objectives
Content creation, campaign setup, website optimization, social media profile establishment. Tracking systems and analytics implementation. Baseline metrics established. Active campaigns across all selected channels launched.
Outcome: Fully operational marketing campaigns with tracking
Step 4
Continuous monitoring and data-driven adjustments. A/B testing of ad copy and landing pages, audience targeting refinement, bid optimization, content strategy adjustments based on engagement metrics and conversion data.
Outcome: Improved performance and ROI through iteration
Detailed monthly reports showing campaign performance, ROI analysis, progress toward goals, and competitive insights. Strategic planning sessions for scaling successful campaigns and exploring new opportunities.
Outcome: Clear performance visibility and future growth strategy
Real businesses, real results. See how we’ve helped Utah companies achieve dramatic growth through strategic digital marketing.
A 4-location restaurant chain in Park City was struggling with low online visibility, inconsistent reviews across locations, and heavy dependence on walk-in traffic. They needed a strategy to drive online reservations and capture the lucrative tourist market year-round.
Achieved 4.8-star average Google rating across all locations, #1-3 rankings for “Park City restaurants,” 70% of reservations now come through online channels, featured in local tourism guides and “Best Of” lists.
“Articulate Vision transformed our digital presence. We’re no longer dependent on walk-ins—tourists find us online before they even arrive in Park City.”
A Heber City-based manufacturer of industrial components had virtually no online presence. They relied entirely on trade shows and referrals for leads, limiting growth potential and making them vulnerable to market changes.
New Business in First Year
Implemented technical SEO for industrial keywords, content marketing demonstrating expertise, LinkedIn advertising targeting decision-makers, and marketing automation for lead nurturing.
Salt Lake City CPA Firm – Became Recognized Thought Leader
Professional services firm
A mid-sized CPA firm in Salt Lake City faced intense local competition and struggled to differentiate themselves. Most leads came from referrals, and they had no systematic approach to attracting new clients.
Through thought leadership content marketing, local SEO optimization, and strategic LinkedIn presence, they became the go-to CPA firm for Utah startups and tech companies.
Get answers to common questions about our digital marketing services, processes, and results.
At our company, we understand that digital marketing can be confusing. That’s why we create tailored strategies that fit your business needs. Whether you’re looking to improve your website, engage with your audience, or increase sales, our team is here to help. We take pride in demystifying the process and provide support every step of the way.
Whether you’re new to digital marketing or looking to enhance your existing approach, we’re here to clarify your options. We help Salt Lake City businesses like yours navigate the complexities of online marketing effectively, ensuring you get the best results from your investment.
Our approach is collaborative; we work alongside you to understand your goals and challenges. By tailoring our solutions, we ensure that our clients feel valued and empowered, as we focus on driving results together.
The cost depends on what you need. For example, designing and optimizing a full website costs between $2000 and $2500 per month for development, followed by a lower monthly fee for maintenance.
Ready to dive in? Reach out to our team, and we’ll guide you through the initial steps to get your strategy off the ground. Our friendly experts are eager to discuss how we can support your unique vision.
Your satisfaction is our priority. We believe in equipping our clients with the knowledge and tools to thrive. Our training sessions ensure that you feel confident using your new software or strategy effectively.
Change can be daunting, but we’re here to ease the transition. Our dedicated support team is always available to assist you with any challenges you may face in implementing new strategies.
Exploring our services doesn’t have to be a leap of faith. Let us walk you through the possibilities we offer so that you can make informed choices that align with your goals.
We genuinely care about your success. By establishing a strong partnership, we aim to foster long-term relationships that promote growth and innovation.
Your vision is important to us. Together, we’ll create a roadmap tailored to your unique business landscape, ensuring your marketing efforts align with your overarching goals.
Schedule your free strategy session today and discover how digital marketing can drive measurable growth for your Utah business. No obligation, no pressure—just honest assessment and actionable insights.
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Get our comprehensive digital marketing checklist that Utah businesses use to audit their online presence and identify growth opportunities. Includes actionable tips for:
385-501-3212
contact@articulatevisionco.com
Salt Lake City, Utah
From the Wasatch Front to the mountain communities, we understand Utah’s unique business landscape, consumer behavior, and seasonal trends. Our strategies are tailored to succeed in your local market.
Social Media Marketing